funnel analytics for paid media
Your ads report clicks.
Your analytics reports sessions.
Neither one tells you which paid visitor became a customer, or what that customer cost you. This does. Step by step, down to the ad that bought them.
Four steps. A hundred people in, nineteen out, and every band priced by the spend that bought it.
Ad platforms
Report the click, and score their own homework on what happened after it.
Product analytics
Build the funnel, and have no idea what any of it cost to fill.
Session replay
Show you the drop-off, and never which drop-off is the expensive one.
Three steps, in this order
- 01
Put the script on your site
One tag, under 5KB, no dependencies. It captures pageviews and events and scrubs anything that looks like personal data before it leaves the browser.
- 02
Connect the accounts that spend
Meta and Google Ads authorise in a couple of clicks, with TikTok and Microsoft behind them in the review queue. Spend arrives per campaign, per ad, per day, and joins to the visitors it actually bought.
- 03
Read the cost of every step
Define a funnel from pages or events. Each step shows how many finished it and what a completion cost, segmented by the source that sent them. Or by the single creative.
what the clicks miss
A one-question post-purchase survey
Independent estimates put the share of visitors hidden by ad blockers at 15 to 30%, and that applies to every analytics tool, ours included. We say so on the tin. A one-question survey on your confirmation page is how we measure that hole for your site instead of shrugging at it.
One question, fixed answers
How did you hear about us? You write the answer list. There is no free text box, because what people type into open boxes is exactly what we refuse to store.
Click data and survey answers, side by side
When the clicks credit Google with 40% of conversions and your customers credit it with 55%, we show the disagreement instead of quietly picking a winner.
A podcast is not a lost click
Someone who heard about you on a show never produced a click to lose. We count that as demand clicks can't see, and keep it apart from tracking that failed.
The full method, including what we refuse to infer, is written up on how we measure.
the name on the door
What is paid
amplification?
Paid amplification is what marketers call putting ad spend behind a creator's post. TikTok brands them Spark Ads, and on Meta they run as Partnership Ads. It is one of the fastest-growing lines in creator budgets, and nearly all of it gets measured in views.
Views are a reach number. We put each creator's ads on your funnel and price what they convert, step by step, the same way we price a campaign. When a platform names the creator, you see cost per conversion by handle. If the name is missing we say so, rather than guessing one out of an ad title.
New to the term? What paid amplification means, how Spark Ads and Partnership Ads differ, and why the category measures itself in views.
the part nobody advertises
It tells you what it doesn't know
It never samples
If a report can't read every event in range, it says so and stops, rather than measuring a slice and scaling it up to look complete.
It shows the unattributed
Visitors with no campaign to join to are counted in conversion and excluded from cost, and the number of them is printed next to the number.
It reconciles against your books
Where your payment data disagrees with our conversion count, the gap appears unprompted, before you find it yourself.
Find the expensive step
It is usually not the one losing the most people.
what it does
Every step, priced
The three capability layers, what is shipping now, and how the tracking script is built to be audited.
method
How we measure
What click attribution can see, what it can't, and every place this product refuses to guess.
writing
What the numbers say
Sourced pieces on conversion, page speed and paid channels. Every statistic carries its origin and its year.