about
Built because
the answer sat
between tools
Three categories of software each hold a third of the answer. Product analytics builds the funnel and never learns what filling it cost. Session replay shows the drop-off and never which drop-off was expensive. Attribution knows the spend and doesn't do funnels.
So the question every paid-media buyer actually has, which source sends people who convert, and where do the rest leak away, falls straight through the gap between them.
The fix is putting the cost on the drop-off chart itself, so the expensive step and the leaky step are visible in the same glance. They are usually not the same step.
What we decided up front
A number that can't be trusted is worse than no number
Reports refuse rather than sample. Unattributable visitors are shown as unattributable. Where our count disagrees with your payment processor, we put the gap on screen instead of waiting for you to find it.
Your visitors are not our inventory
We act as a processor for you and nothing else. That rules out pooling your data into cross-customer benchmarks, a feature we'd like to sell and gave up deliberately.
The script is somebody else's production site
It has no dependencies, ships pinned and hashed, and refuses to collect anything that looks personal. Code that runs on your customers' pages should be boring by design.
status
Where it is now
The funnel engine, the tracking script and the ad integrations are built, and the beta is open. August 2026 added the conversion-page survey, cost per single creative, spend-pause reporting and creator-ad measurement, all described on the features page with their current status. Several ad-platform connectors now sit in those platforms' own review queues, which move at their pace rather than ours. Pricing is still being decided, so beta access is free while that lasts. When something material changes, this page will say what changed rather than quietly dropping it.
What's built